Sunday, January 29, 2012


So you come back to the website one day, and start looking at the awesome t-shirts. Webby, the website, comes up to you and says "Welcome back honey."

And you say "Hi Webby, I've had a long day and I just want to look at some t-shirts."

Webby says "Oh that's fine, honey." but she stands expectantly in the doorway, waiting for you to say something. "Do you notice anything different about me?"

"Oh! Umm... Is it the hair? Or maybe the shoes??" you say.

"I can't believe you've known me for X months and you don't even notice when I change my entire look!" Webby cries, and storms off. And as she's leaving, you see, that she's kind of right. She does look a little different.

Well you're right (although you didn't notice it at all before)!  Our website is brand-spanking new.  Don't believe us?  Compare our before and after shots:



Wow!  What a drastic change!  Check out the full site here!  Anyway, we hope that the new site will be easier to navigate and find exactly the shirts you're looking for.  We've got a small section on the front-page for all the new and updated designs that, and a small news box for any snippets of info that we want to tell you about!  The news feed is actually from our Facebook posts, so make sure to like our Facebook page!  We've got plans for doing something special with everyone who's "liked" us on Facebook!

Happy surfing!

Monday, January 16, 2012

Brains, Gyri, and Charity

I'm really proud to announce a new shirt that will not only make all you nerds and geeks look handsome and/or beautiful, but will actually benefit the world in a way that is not fashion related!  I absolutely love the brain, and through the last few months of this t-shirt design adventure, I've been getting more and more into this whole concept of words as art: manipulating words so that they look like other things while also describing that thing.  Well, this is what I came up with:

It's a very simple concept, in which each of the gyri of the lateral surface of the brain are instead replaced by the anatomical name of that particular gyrus.  And if you haven't been able to tell yet, I'm a huge fan of simple, clean and colorful lines, and I think this design really shines in that regard.  I'm quite proud of this shirt.  And the anatomy is accurate!

Better yet, as a friend suggested to me, proceeds generated by sales of this shirt are going to support the Massachusetts General Hospital for Children, Hematology/Oncology Program.  Leukemia and various blood cancers are actually quite prevalent in children, but early detection and treatment can let many of these children lead completely healthy, normal lives.  In my clinical rotations, I've witnessed this first hand, and I think this is a great program to support.

Also, we've printed this shirt in both men's and women's styles for all the ladies out there!  So go pick up one, two or ten of these shirts and know you're going look amazing(ly geeky) and that you'll be supporting an amazing program at the MGH.

Monday, January 2, 2012

Happy New Year!

It's the end of 2011, and this concludes our first year of business (although we only starting in September of last year).  We've started out with only 4 neuroscience designs, but we've grown to over 40 designs and high quality printing in the Bestseller's collection!  Thanks to everyone for supporting us and spreading the word!  We've collaborated on a design with Starcraft progamer Destiny, and we have many more collaborations in the works.  We've got big things planned for 2012 so keep checking back.  We wish everyone a wonderful new year!